Shimano announced an agreement in principle on 1st July 2016. Now, following regulatory clearances and other customary closing conditions, Shimano proudly adds Lazer to the wider group, which also includes Pearl Izumi, PRO and Bikefitting.com.
Lazer Managing Director Sean van Waes and Sales Director Peter Steenwegen will remain part of the company’s management board and the company will retain its distinct brand identity.
The combination of the two companies will increase the value Shimano and Lazer deliver to distributors and retailers in the cycle industry, whilst expanding Shimano's portfolio, giving the company a complete top-to-toe line up for on the bike use.
By combining Shimano's customer base with our unique patents, technologies and products, the Shimano group will be well positioned to equip road, MTB, urban and leisure bike riders with a full mix of innovative components and accessories. Sean van Waes, Managing Director
Under the terms of the acquisition agreement, all Lazer staff will remain with the company at its base in Antwerp, Belgium.