Wahoo Acquires Speedplay

Wahoo Fitness, on the heels of their purchase of indoor training app The Sufferfest, announces their acquisition of storied cycling pedal brand, Speedplay.

Wahoo, the leader in connected fitness devices, has today announced its acquisition of Speedplay, the iconic pedal brand found on the bikes of athletes such as Tour de France winner Sir Bradley Wiggins, two-time Ironman World Champion Jan Frodeno, and two-time Time Trial World Champion Kristin Armstrong.

 

Speedplay products have a long heritage of providing unique, cutting-edge pedal technology to a passionate community of athletes. Wahoo seeks to build on that legacy by bringing its commitment to smart training, its extensive suite of products, and its history of innovation to the Speedplay brand. By focusing on the needs of cyclists across all disciplines, Wahoo intends to put Speedplay pedals on as many bicycles as possible and continue to drive creativity at this celebrated brand.

 

Wahoo and Speedplay share a common approach of leveraging technology to develop products that enhance the performance of cyclists. Speedplay pedals are the most innovative, high performance pedals available so it’s a perfect fit with Wahoo. We welcome the opportunity to offer another edge to Wahooligans around the world with the best pedals in the business. Chip Hawkins, Founder of Wahoo Fitness

 

When Sharon Worman and I founded Speedplay, it was because I wanted to solve problems performance athletes were having in reaching their full potential. By becoming part of the Wahoo family, we can carry that mission to more athletes with more compelling products than ever before. Richard Bryne, CEO of Speedplay, Inc

 

The Speedplay portfolio is a perfect complement to Wahoo’s growing ecosystem of best-in-class outdoor cycling products, and together, Wahoo and Speedplay will be able to deliver unmatched excellence in the pedal category.

 

Learn more about Wahoo’s full line of products at www.wahoofitness.co.za




6 Comments

Schnavel, Sep 25 2019 11:28

Yay! 

 

Now hopefully we will be able to buy spare parts and cleats again...

shaper, Sep 25 2019 11:28

Speedplay power meter pedals perhaps in the future?

Schmorglebot, Sep 25 2019 11:32

I'd love to see Wahoo whip Speedplay into shape. Great product that deserves more market share than it currently has

DieselnDust, Sep 25 2019 12:21

I hope they fix the SYZR off road pedals first....

BMCfan, Sep 26 2019 09:13

Ping ...

 

Can iKhambi Distribution let us know when we can order cleats :)

Christian van Zyl, Sep 26 2019 09:16

Ping ...

 

Can iKhambi Distribution let us know when we can order cleats :)

Hey BMCfan :) 

We're still working with Wahoo on the details on this transition/transaction. With Speedplay now part of the family our only feedback at this stage is "soon".