When you ride your Project One, you’ll be riding something created by hand by a person who wanted to astonish you, who cared deeply about your vision and who was the only one on Earth who loved your bike before you did.
The Perfect Fit
Project One is more than your favourite Trek in your dream colours. It offers a custom experience that starts with a bike fit so you can be sure of the perfect fit out of the box. Your local Project One dealer will do a comprehensive bike fit with you before you order your bike. This will allow you to change stem length, handlebar width, crank arm length seat post length, cassette size and any other part in order for your Project One bike to be perfect. Even the saddle gets matched to your sit-bones and the colour of the bar tape and cables can be customized to your liking! All of this can be done at no extra cost to you as long as the replacement parts are part of the same tier model.
Another advantage of the Project One programme is the ability to order any Trek bicycle that is part of the programme, regardless of whether it is imported by Trek South Africa as part of their standard offering.
Fancy a dropper seat post or carbon wheels? No problem. If you'd like to upgrade a specific part or entire groupset; you'll only be charged the difference in cost between the original and your custom spec, with every cent of the additional charge or deduction in costs clearly showed along the way. Once all of this is done you will immediately be given an indication of the lead-time for Trek's artisans to build your custom Project One Trek for you.
Frameset only option
These days there's really no technical reason not to go for "own brand" components - whether it's wheels, contact points or even tyres the "manufacturer's own" versions have closed the gap with independent brands. But we all have our brand loyalties, so what happens if Trek/Bontrager don't offer the combo you need? Well, whether you want an ENVE cockpit, or Mavic wheels, or literally any other combination you can imagine, we can help. The Speed Concept, Émonda SLR, Domane SLR and Madone SLR are all available as "frameset only" via Project One. So you can choose the colour and customisation you want and Trek will build it into your dream bike with your personal choice of components.
Naturally, they'll make sure everything works perfectly together, and you're still benefitting from their Bike Fitting expertise to ensure the perfect fit. A brilliant way to get a truly unique bike without the worry or hassle of scrabbling around for individual components.
Ordering your Project One
Step 1: Visit your local Project One approved Trek dealer or the Project One website.
Step 2: Select your bike family
Step 3: Select Your Drivetrain
Step 4: Choose your build type
- Lady Specific
Step 6: Customise through Project One
Step 7: Place Your Order
READY TO BEGIN? SEND US A NOTE AT PROJECT_ONE@TREKBIKES.COM.
Project One ICON - Madone SLR
Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colours that stand out: they’re filled with texture, depth and mood. Each ICON showcases a mastery of brush and paint and reflects the passion that the most experienced Project One artists bring to their craft. Available exclusively on the Madone SLR platform. Find your ICON below:
White Rose / Red Chrome / Black Chrome
The six premium Project One ICON designs will turn heads wherever you ride. But if these don’t suit your style, there are plenty of other colour options in Project One.
The Full Fade scheme blends two complementary colours into one magnificent design. The scheme leads with a bold, inviting colour that cleanly fades into a dark, rich shade. Depending on colour choice, the scheme lets riders go big and loud, or dark and stealthy. There’s something for everyone in the Full Fade scheme, with 13 different pre-determined Full Fade colour options from which to choose. The Full Fade paint scheme is available on all Road, Mountain, and Triathlon models available in Project One.
Inspired by the bike Alberto Contador rode at last year’s Vuelta a España, the Breakaway scheme features two primary colours that sharply split the frame in half with unique lines and shapes that strike through the Trek logo on the downtube. Customers can choose from an array of colour options with which to stand out from the crowd. All solid colours will be offered in the Breakaway design, except for Onyx Carbon. The Breakaway paint scheme is available on the following Émonda models: Émonda SLR 9, Émonda SLR 8, Émonda SLR 6, Émonda SLR 8 Disc, and Émonda SLR 6 Disc.